Kumar Siddharath in

Kumar Siddharath

Go-getter · DISC type d
Head Content, Influencer & Film Marketing | MATES at Madison World
📍 Mumbai, Maharashtra, India

Kumar is a brand solutions professional with over 14 years of expertise in content marketing, partnerships, and strategic alliances across various media. He currently leads Content, Influencer, and Film Marketing at Madison Worlds MATES division and holds an MBA from the Indian Institute of Planning and Management.

His entrepreneurial spirit is evident from his time as the founder of an esports venture. This experience highlights a passion for emerging digital trends and connecting with new audiences in the competitive gaming world, blending his personal interests with professional strategy.

Unique fact: Kumar is an esports entrepreneur who founded his own company, Oreka esports.

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Experience
14 Years
Current Role
Head Content, Influencer & Film Marketing | MATES
Location
Mumbai, Maharashtra, India
Personality Overview

How Kumar shows up

Self-Confident
Vision Oriented
Challenger

They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Priorities

Topics Kumar cares about

In-film Marketing
His recent work includes integrating brands directly into major film releases, such as the partnership between RummyCulture and the movie "Liger".
Strategic Partnerships
Throughout his career, he has focused on creating strategic alliances with major brands and broadcasters like MTV and Sony Music to drive new investments and expand reach.
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Career

Work history

12-2021
Head Content, Influencer & Film Marketing | MATES
Madison World
9-2020 - 11-2021
Esports Entrepreneur
Oreka esports
12-2018 - 6-2020
Director Brand Solutions
Omnicom Media Group
11-2016 - 10-2018
Head of Digital Business Development
Sri Adhikari Brothers Group
11-2014 - 3-2016
Head of Branded Content
Reliance Broadcast Network Limited
In the press

Media appearances

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Education
Bachelor of Commerce - BCom
Delhi University
Master of Business Administration - MBA
Indian Institute of Planning and Management
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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