Kushal Dutta

Visionary
DISC Type : Ds

EVP Product Management at MindFireInc

Irvine, California, United States

Overview

Kushal is an accomplished executive in Digital Marketing Technology, specializing in Marketing Automation and SaaS-based solutions. With a background in product management and client services, he has a successful track record of helping customers achieve their marketing goals. He holds both M. Tech and B. Tech degrees from the Indian Institute of Technology, Kharagpur.

There is no publicly available information about his personal life or hobbies.

Kushal orchestrated a supply chain optimization project for a Fortune 500 company that resulted in annualized savings of over $2 billion.

Personality Overview

Risk Tolerant

Big Vision Person

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Marketing
His current passion is applying AI to traditional channels like direct mail to create innovative OptiChannel marketing strategies for his clients.
Marketing Automation
A core theme throughout his career, he has a long history of delivering marketing automation solutions and services based on strategic client requirements.
SaaS Product Growth
He initiated the full product lifecycle of a successful SaaS digital marketing product that sold over 200 licenses in its first year.

Media Appearances

OptiChannel Social Marketing & Sales Series – Executive Briefing with Kushal Dutta (EVP, Product Management, MindFire, Inc.). Featured in MindFire, Inc.

See Now

Work History

1-2015
EVP Product Management at MindFireInc
1-2010 - 12-2014
Executive Vice President, Client Services at MindFireInc
8-2006 - 12-2009
Vice President Operations at Innovation Solutions
2-2005 - 7-2006
General Manager, Supply Chain at Click Commerce
Vice President e-Services at Optum Inc

Education

1980 - 1982
M Tech from Indian Institute of Technology, Kharagpur
1975 - 1980
B Tech from Indian Institute of Technology, Kharagpur

More Information

Social Presence :

Prographics :

Exp : 20 Location : Irvine, California, United States Job Level : Leadership Designation : EVP Product Management at MindFireInc
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Insights For Selling To Kushal

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kushal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kushal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kushal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kushal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kushal

Personality Compatibility


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