Kym Joyce

Collaborator
DISC Type : si

Global Media Director at FrieslandCampina

Amsterdam, North Holland, Netherlands

Overview

Kym Joyce is an international marketing professional and the Global Media Director at FrieslandCampina. With a background in Communications, she has extensive expertise in media strategy and procurement across diverse sectors like FMCG, banking, and luxury goods. Colleagues describe her as pragmatic, shrewd, and possessing a keen eye for detail while focused on the big picture.


At Barclays, Kym was specifically recruited to develop and lead the global sourcing strategy for legal services, a brand-new and notoriously challenging category for the bank.

Personality Overview

Good Listener

Example Driven

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Global Media Strategy
Her current and past roles as a Global Director at FrieslandCampina and Danone have centered on designing and implementing global media and marketing strategies.
Marketing Procurement
A core theme in her career, having held senior sourcing and procurement roles at Danone and Barclays, focusing on marketing, media, and legal services.
Agency Management
Successfully partners with key agencies to foster innovation, streamline operations, and achieve breakthrough results in campaign execution and brand development.

Media Appearances

Kym has no verified media appearances

Work History

5-2025
Global Media Director at FrieslandCampina
1-2020 - 5-2025
Freelance Procurement Consultant at Freelance
10-2014 - 12-2019
Global Category Sourcing Director Media & Marketing Services at Danone
2-2013 - 9-2014
Vice President, Sourcing - Global Category Lead at Barclays
5-2012 - 1-2013
Consultant Asia Pacific at BIG Transform

Education

Leadership Development Course from Center for Creative Leadership
Communications from College of Distributive Trades, London

More Information

Social Presence :

Prographics :

Exp : 36 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Global Media Director at FrieslandCampina
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Insights For Selling To Kym

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kym is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Kym

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kym move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Kym take some risk or not?

  • They are unlikely to take many risks.

You And Kym

Personality Compatibility


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