Lacy LaBorde

Energizer
DISC Type : I

Vice President of Global Communications, Public Affairs, Issues Communications at Dell Technologies

Austin, Texas, United States

Overview

Lacy is the Vice President of Global Communications at Dell Technologies, where she leads strategy for public relations, financial communications, and crisis management. A graduate of Louisiana State University, she has experience spanning Fortune 50 companies and startups. Colleagues describe her as strategic, articulate, creative, and a collaborative powerhouse.

Personality Overview

Imaginative

Full Of Energy

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Global Communications
Leads global communications for Dell's $100+ billion brand, including public relations, financial communications, and crisis management.
Team Leadership
Focuses on building high-performing, resilient teams that can adapt to industry transformation and deliver results in uncertain environments.
Tech Storytelling
Passionate about trendspotting and storytelling, she has driven communications to evolve perceptions for multiple technology companies.

Media Appearances

Dell Technologies promotes Lacy LaBorde to global comms head. Featured in PRWeek

See Now

Work History

2-2020
Vice President of Global Communications, Public Affairs, Issues Communications at Dell Technologies
12-2017 - 2-2020
Corporate Communications Director at Dell Technologies
1-2017 - 11-2017
Vice President of Marketing at Tethr
5-2016 - 1-2017
Communications Consultant at Lacy LaBorde
4-2013 - 5-2016
Global Corporate Marketing and Communications at Actian Corporation

Education

1995 - 1999
Bachelor of Arts (B.A.) from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President of Global Communications, Public Affairs, Issues Communications at Dell Technologies
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Insights For Selling To Lacy

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lacy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lacy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lacy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lacy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Lacy

Personality Compatibility


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