Dean Kramer

Enthusiast
DISC Type : i

Chief Services Officer at Currys plc

Watford, England, United Kingdom

Overview

Dean Kramer is a long-tenured executive at Currys plc, having joined through its graduate program in 2004. As Chief Services Officer, he leverages over two decades of experience to lead the B2B, Credit, and Services divisions, focusing on growth and strategic partnerships. He studied Business & Economics at the University of Birmingham.

Outside of work, Dean is an avid sports fan with a passion for football and boxing. He lives in Hertfordshire with his wife and two children. He is also dedicated to philanthropy, actively training for the London Marathon to raise money for the NSPCC after overcoming an injury.

Interesting fact: He is a dedicated football fan and holds a season ticket at his local club, Watford F. C.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

B2B Tech Solutions
He is focused on growing awareness for Currys Business, aiming to make it the leading technology partner for UK businesses by enhancing its omnichannel services and support.
Retail Sustainability
Champions sustainable practices by promoting tech repairs and recycling to extend product life, driving both customer value and profitability for the business.
AI Business Applications
Discusses the importance of AI in improving productivity and security for business customers, particularly through new enterprise-grade devices and software like Copilot.

Media Appearances

Dean has no verified media appearances

Work History

2-2025
Chief Services Officer at Currys plc
11-2023 - 2-2025
Director - Currys Business at Currys plc
5-2021 - 11-2023
Services Director at Currys plc
2-2018 - 5-2021
Category Director - Consumer Electronics at Currys plc
4-2017 - 2-2018
Commercial Marketing Director - Carphone Warehouse at Currys plc

Education

2000 - 2003
2:1 from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 21 Location : Watford, England, United Kingdom Job Level : Leadership Designation : Chief Services Officer at Currys plc
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Dean

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Dean take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Dean

Personality Compatibility


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