Lainie Corten in

Lainie Corten

Enthusiast · DISC type i
VP, Global Marketing at Cerus
📍 Berkeley, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
33 Years
Current Role
VP, Global Marketing
Job Level
Senior
Location
Berkeley, California, United States
Personality Overview

How Lainie shows up

Consensus Focused
Story Driven
Optimistic

They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Lainie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2017
VP, Global Marketing
Cerus
2015 - 2017
VP, Global Marketing & Investor Relations
Cerus
2012 - 2015
Sr Director, Global Marketing & Investor Relations
Cerus
2009 - 2012
Director, Global Communications & Marketing
Cerus
2007 - 2009
Associate Director / Director, Marketing – North America & Australasia
Cerus
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1988 - 1992
BA
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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