Lainie Gussman in

Lainie Gussman

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Crew Member at CREW
📍 New York City Metropolitan Area, United States

Lainie is a seasoned Product & Go-To-Market Leader with over 20 years of experience in Financial Services, Payments, and Loyalty. She excels at solving complex commercialization challenges and optimizing product portfolios. Her career highlights include leadership roles at Mastercard, American Express, and Wolters Kluwer.

She is passionate about international expansion, especially in digital assets, and actively engages with her professional network on loyalty-related insights and opportunities. Lainie also expresses enthusiasm for new initiatives.

A unique fact about Lainie is her dual certification in "AI for Personal Productivity" and "Certified Customer Loyalty Advisor."

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Experience
17 Years
Current Role
Crew Member
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Lainie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lainie cares about

Digital Assets Governance
Her recent role at Early Warning as Senior Director focuses on Partnership Operations & Governance for Digital Assets, including Zelle's international expansion.
Loyalty Program Landscape
Lainie has been deeply involved in the loyalty space, leading commercialization for Mastercard's SessionM loyalty SaaS platform and hosting webinars on loyalty program leadership.
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Career

Work history

6-2026
Crew Member
CREW
5-2026
Senior Director, Partnership Operations & Governance - Digital Assets
Early Warning
1-2022 - 4-2026
Global Commercialization Lead
Mastercard
8-2019 - 1-2022
Director, Product Architect
Mastercard
7-2016 - 7-2019
Director of Product Management
Wolters Kluwer Lien Solutions
In the press

Media appearances

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Education
9-2003 - 5-2005
MBA
NYU Stern School of Business
BS
The Wharton School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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