Lakshmi Varanasi

Supporter
DISC Type : s

Tech & Trending Reporter at Business Insider

New York, New York, United States

Overview

Lakshmi Varanasi is a Tech and Trending Reporter at Business Insider, where she covers AI, mental health, wellness, and consumer tech. An alumna of Yale University and Stanford University, her experience includes investigative reporting at Reveal and writing for POLITICO.

She has a strong interest in the intersection of technology and culture. She explores this through her professional work on AI-generated art and her personal writing, which includes an essay on the migration of vegetarian traditions.

Unique fact: She wrote a personal essay titled "Eating in Translation" about transporting centuries-old vegetarian traditions across oceans.

Personality Overview

Slow To Decisions

Procedural

Social Proof Driven

They are motivated by the potential impact of their decision on the organization.  They maintain good relationships with everyone, internally and externally. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

AI's Societal Impact
Her reporting and social media posts frequently explore AI's effect on creativity, intellectual property, and the talent war for AI minds in Silicon Valley.
AI in the Workplace
She moderated a panel with Grammarly's CEO on the role of AI-powered communication tools for users and businesses, showing a focus on practical AI applications.
Wellness Technology
Mental health and wellness are a key part of her reporting beat at Business Insider, where she covers business stories in the consumer tech space.

Media Appearances

Business Insider's Lakshmi Varanasi attended the AI conference HumanX – Here are the highlights. Featured in Facebook

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Lakshmi Varanasi – Business Insider Author Profile. Featured in Business Insider

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Work History

4-2022
Tech & Trending Reporter at Business Insider
6-2021 - 11-2021
Rebele Fellow at Reveal from The Center for Investigative Reporting
4-2018 - 2-2020
Associate Editor at Hour Media
1-2017 - 4-2018
Editorial Researcher + Freelance Writer at POLITICO
1-2016 - 6-2016
Editorial Intern at Slate Magazine

Education

2011 - 2015
Bachelor of Arts (B.A.) from Yale University
2020 - 2021
Master of Arts - MA from Stanford University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : N/A Designation : Tech & Trending Reporter at Business Insider
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Insights For Selling To Lakshmi

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lakshmi is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Lakshmi

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Lakshmi move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Lakshmi take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Lakshmi

Personality Compatibility


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