Lamar Russo

Questioner
DISC Type : c

Director of Franchise Development at Mighty Auto Parts

Charlotte Metro, United States

Overview

Lamar has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Lamar has no verified topics they care about

Media Appearances

Lamar has no verified media appearances

Work History

5-2023
Director of Franchise Development at Mighty Auto Parts
5-2022 - 5-2023
Vice President, National Accounts at Purple Penguin Digital
11-2021 - 4-2022
Vice President of Sales at Inkbench® Brand Management
6-2019 - 2-2022
AMA Charlotte - Internship Committee at Charlotte AMA - American Marketing Association
6-2017 - 10-2021
Director, Enterprise Sales at Xpressdocs

Education

Bachelor of Business Administration (B.B.A.) from Georgia State University - J. Mack Robinson College of Business
Education details unavailable from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 29 Location : Charlotte Metro, United States Job Level : Mid-senior Designation : Director of Franchise Development at Mighty Auto Parts
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Insights For Selling To Lamar

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lamar is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lamar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lamar move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lamar take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lamar

Personality Compatibility


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