Landon Alvey in

Landon Alvey

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Conversion & Revenue Optimization Consultant at Freelance Consultant for Digital Marketing, Conversion Optimization and A/B Testing
📍 Bloomington, Illinois, United States

Landon is a Digital Analyst at State Farm and a freelance Conversion & Revenue Optimization Consultant with a decade of experience in A/B testing and advanced analytics. He holds a Bachelors degree from Illinois Wesleyan University and is skilled in full-stack development, delivering multi-million dollar ROI on digital projects.

Outside of his analytics work, Landon is an entrepreneur who founded Alvey Properties. He has experience in real estate development, having purchased an apartment building and managed its conversion into condominiums, overseeing all marketing, maintenance, and legal aspects of the project.

Unique fact: Landon redesigned and coded a landing page that an A/B test showed to have over a 440% improvement in user quote starts.

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Experience
22 Years
Current Role
Conversion & Revenue Optimization Consultant
Job Level
Senior
Location
Bloomington, Illinois, United States
Personality Overview

How Landon shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Landon cares about

Revenue Optimization
His freelance work focuses on delivering triple-digit ROI for clients through analytics, A/B testing, and full-stack development skills.
A/B Testing Strategy
He has extensive experience leading online A/B tests, multivariate tests, and targeted personalization efforts to improve web and app experiences.
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Career

Work history

9-2025
Conversion & Revenue Optimization Consultant
Freelance Consultant for Digital Marketing, Conversion Optimization and A/B Testing
6-2022
Digital Analyst: Artificial Intelligence Strategy and Execution
State Farm
12-2018 - 6-2022
Product Owner and Digital Content Strategist
State Farm
1-2013 - 12-2018
Project Manager, Team Lead, Subject Matter Expert and Marketing Analyst
State Farm
12-2005
Owner and Real Estate Developer
Alvey Properties
In the press

Media appearances

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Education
1996 - 2000
Bachelor's Degree
Illinois Wesleyan University
Computer Programming
Heartland Community College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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