Landon Alvey

Energizer
DISC Type : I

Conversion & Revenue Optimization Consultant at Freelance Consultant for Digital Marketing, Conversion Optimization and A/B Testing

Bloomington, Illinois, United States

Overview

Landon is a Digital Analyst at State Farm and a freelance Conversion & Revenue Optimization Consultant with a decade of experience in A/B testing and advanced analytics. He holds a Bachelors degree from Illinois Wesleyan University and is skilled in full-stack development, delivering multi-million dollar ROI on digital projects.

Outside of his analytics work, Landon is an entrepreneur who founded Alvey Properties. He has experience in real estate development, having purchased an apartment building and managed its conversion into condominiums, overseeing all marketing, maintenance, and legal aspects of the project.

Unique fact: Landon redesigned and coded a landing page that an A/B test showed to have over a 440% improvement in user quote starts.

Personality Overview

Informal

Big Picture Person

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Revenue Optimization
His freelance work focuses on delivering triple-digit ROI for clients through analytics, A/B testing, and full-stack development skills.
A/B Testing Strategy
He has extensive experience leading online A/B tests, multivariate tests, and targeted personalization efforts to improve web and app experiences.
AI in Analytics
His current role at State Farm involves utilizing AI for enhanced deliverables and identifying customer concerns through advanced analytics.

Media Appearances

Landon has no verified media appearances

Work History

9-2025
Conversion & Revenue Optimization Consultant at Freelance Consultant for Digital Marketing, Conversion Optimization and A/B Testing
6-2022
Digital Analyst: Artificial Intelligence Strategy and Execution at State Farm
12-2018 - 6-2022
Product Owner and Digital Content Strategist at State Farm
1-2013 - 12-2018
Project Manager, Team Lead, Subject Matter Expert and Marketing Analyst at State Farm
12-2005
Owner and Real Estate Developer at Alvey Properties

Education

1996 - 2000
Bachelor's Degree from Illinois Wesleyan University
Computer Programming from Heartland Community College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bloomington, Illinois, United States Job Level : Senior Designation : Conversion & Revenue Optimization Consultant at Freelance Consultant for Digital Marketing, Conversion Optimization and A/B Testing
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Insights For Selling To Landon

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Landon is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Landon

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Landon move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Landon take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Landon

Personality Compatibility


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