Larry Burk

Questioner
DISC Type : c

Founding Member at Healing Imager, LLC

Durham, North Carolina, United States

Overview

Larry Burk is a holistic health coach at Healing Imager, LLC, and a retired musculoskeletal radiologist from Duke University Medical Center. A graduate of the University of Pittsburgh School of Medicine, he co-founded Duke Integrative Medicine. He is also a multi-book author and a two-time TEDx speaker.

He specializes in alternative healing modalities, including EFT tapping, dreamwork, and hypnosis to help clients understand the metaphorical meaning behind illnesses. Larry is deeply involved in the frozen shoulder community, administering a large Facebook group and authoring a comprehensive guide on its healing.

Unique fact: Larry was a pioneering researcher in MRI of the knee and shoulder at Duke, where he interpreted over 60, 000 MRI scans before transitioning his career to holistic coaching.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Frozen Shoulder Healing
He authored a best-selling book on the topic, focuses his coaching practice on it, and administers a Facebook group with over 54, 000 members dedicated to healing from it.
Diagnostic Dreamwork
He delivered a TEDx talk titled "Dreams that Can Save Your Life, " published a book on the topic, and uses dream interpretation as a core part of his coaching practice.
Integrative Medicine
He co-founded Duke Integrative Medicine, is a certified energy health practitioner, and has training in acupuncture and hypnosis, blending conventional and alternative approaches.

Media Appearances

Larry has no verified media appearances

Work History

3-2004
Founding Member at Healing Imager, LLC
12-2015 - 9-2021
Consulting Associate in Radiology at Duke University Medical Center
Trainer at Comfort Talk
7-1998 - 2-2004
Director of Education, Duke Center for Integrative Medicine at Duke University Medical Center
Associate Professor of Radiology at Duke University

Education

1977 - 1981
MD from University of Pittsburgh School of Medicine
1973 - 1977
B. A. from Duke Unversity

More Information

Social Presence :

Prographics :

Exp : 23 Location : Durham, North Carolina, United States Job Level : N/A Designation : Founding Member at Healing Imager, LLC
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Larry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Larry take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Larry

Personality Compatibility


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