Larry Clarkson

Energizer
DISC Type : I

CTO North America at AudioCodes

Wake Forest, North Carolina, United States

Overview

Larry has no verified overview

Personality Overview

Relationship Oriented

Informal

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Larry has no verified topics they care about

Media Appearances

Larry has no verified media appearances

Work History

9-2011
CTO North America at AudioCodes
Director Product Management at AudioCodes
7-1978 - 4-2003
R&D Director at Nortel Networks
Field Support Engineer at Bell Northern Research

Education

1974 - 1978
BSc Honors from Queen's University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Wake Forest, North Carolina, United States Job Level : Leadership Designation : CTO North America at AudioCodes
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Larry

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Larry take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Larry

Personality Compatibility


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