Larry Perkins

Enigma
DISC Type : icd

CEO/Founder at SierraConstellation Partners

Overview

Larry Perkins is the Founder and CEO of SierraConstellation Partners, a national advisory firm focused on middle-market companies in transition. With over 25 years of experience in interim management and corporate restructuring, he is a graduate of the University of Southern California Marshall School of Business. Colleagues and clients often describe him as visionary and a professional with integrity.

Outside of his corporate advisory work, Larry is a passionate advocate for building strong professional and personal networks. His interests include reading, writing, singing, dancing, cooking, and running. He is also actively involved with several non-profits and is a member of the Young Presidents Organization.

Unique fact: Larry is the Amazon bestselling author of "Dont Be A Stranger, " a book dedicated to the art and science of strategic relationship building.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Corporate Restructuring
He has built his career advising companies through turnarounds, bankruptcies, and other complex transitions, and has received multiple awards for his work in this area.
Middle-Market Companies
His firm, SierraConstellation Partners, specializes in providing interim management and advisory services specifically for middle-market companies facing business challenges.
Strategic Relationships
He authored the bestselling book "Don't Be A Stranger, " which explores the secrets of strategic relationship building to create luck and opportunity in business.

Media Appearances

Larry has no verified media appearances

Work History

1-2013
CEO/Founder at SierraConstellation Partners
10-2010 - 12-2012
Senior Managing Director at Conway MacKenzie, Inc.
1-2007 - 10-2010
Managing Partner/Founder at El Molino Advisors
Senior Associate at Alvarez & Marsal
Director at Nightingale & Associates

Education

1995 - 1998
B.S from University of Southern California
1995 - 1998
BS from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : N/A Job Level : Mid-senior Designation : CEO/Founder at SierraConstellation Partners
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Larry

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Larry take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Larry

Personality Compatibility


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