Lars Friedrich in

Lars Friedrich

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Founder & CEO | Impact Maker – Digital Platform Agency for Sustainability Solutions at Impact Maker
📍 Heidelberg, Baden-Württemberg, Germany

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Founder & CEO | Impact Maker – Digital Platform Agency for Sustainability Solutions
Job Level
Leadership
Location
Heidelberg, Baden-Württemberg, Germany
Personality Overview

How Lars shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lars cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2024
Founder & CEO | Impact Maker – Digital Platform Agency for Sustainability Solutions
Impact Maker
4-2022 - 11-2024
Chief Sustainability & Incubation Director, Sales & Go-to-Market
SAP
4-2018 - 3-2022
Innovation & Incubation Director - Service Business Office
SAP
1-2021 - 2-2022
Winner One Billion Live Regional MEE Impact Transformation Ventures - Cohort 2021
SAP
2-2015 - 3-2018
Business Development Lead - Automotive Competence Center Japan
SAP
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2019 - 2019
Executive Programme on Exponential Technologies
futur/io Institute
2005 - 2006
Chinese Business Culture
Tongji University
2001 - 2006
Master of Business Administration (M.B.A.)
Fachhochschule Erfurt
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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