Lars Stenqvist

Critic
DISC Type : C

Senior Leader at Volvo Group

Greater Gothenburg Metropolitan Area, Sweden

Overview

Lars Stenqvist is the Chief Technology Officer and a Senior Leader at Volvo Group, responsible for leading the companys R&D in sustainable transport. His extensive career includes senior R&D roles at Scania and Volkswagen Truck & Bus. He holds an MSc from Chalmers University of Technology and focuses on electrification, autonomous solutions, and digitalization.

Outside of his corporate role, Lars has a passion for automotive history and heritage. He enjoys driving vintage vehicles, notably participating in the Swedish Kings Rally with his wife, Jessica, in a classic 1957 Volvo distribution truck, highlighting a personal connection to the companys legacy.

He drove a 1957 Volvo L430 Trygge truck in the Swedish Kings Rally, dressed in period-appropriate attire with his wife.

Personality Overview

Information Seeker

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sustainable Transport
As CTO, he champions a multi-technology path to net-zero, including battery-electric, hydrogen fuel cells, and renewable fuels for combustion engines.
Vehicle Safety
He publicly celebrates Volvo's 5-star Euro NCAP safety ratings, underscoring the brand's commitment to safety as a core principle of its engineering.
Transport Research
Promotes transport research and development through initiatives like the Håkan Frisinger Prize, aiming to advance the industry for the benefit of academia and society.

Media Appearances

Volvo Group's CTO on his vision for zero-emissions trucks. Featured in Apple Podcasts

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'Partnership is the new leadership': Volvo Group's Lars Stenqvist. Featured in World Economic Forum

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Volvo Group CTO: Our commitment to a fossil-free future. Featured in YouTube

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Work History

9-2025
Senior Leader at Volvo Group
12-2021
Fellow at Kungl. Ingenjörsvetenskapsakademien
10-2016 - 9-2025
CTO at Volvo Group
10-2015 - 4-2016
Head of R&D/CTO at Volkswagen Truck & Bus Group
8-2007 - 9-2015
SVP Vehicle Definition R&D at Scania

Education

2-2024 - 2-2024
Volvo Group - Unleash Human Potential from IMD
1988 - 1992
MSc from Chalmers University of Technology

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Gothenburg Metropolitan Area, Sweden Job Level : Senior Designation : Senior Leader at Volvo Group
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lars

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lars take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lars

Personality Compatibility


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