Laura-Ann Thomas FCMA CGMA

Questioner
DISC Type : c

Finance Director at AerFin

Greater Bristol Area, United Kingdom

Overview

Laura-Ann is the Finance Director at AerFin, a Chartered Accountant with expertise in strategic planning and cost transformation. A University of Bristol graduate, she has managed multi-billion-pound budgets at BT and Openreach. Colleagues describe her as structured, collaborative, and supportive.


At BT, she improved working capital by £200 million and led the complex financial systems merger following the EE acquisition.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Financial Transformation
She has repeatedly led major systems changes, including SAP migrations and merging financial systems after the acquisition of EE by BT.
Cost Transformation
Focuses on delivering significant savings, having achieved £123m in EBITDA improvements and £140m in cost transformation benefits in previous roles.
Aviation Finance
As Finance Director for AerFin, she is deeply involved in the aviation services sector and shares company milestones, like aircraft teardowns.

Media Appearances

Laura-Ann has no verified media appearances

Work History

5-2025
Finance Director at AerFin
4-2022 - 4-2025
Financial Controller at Openreach
12-2018 - 4-2022
Head of Financial Planning & Analysis at BT
11-2016 - 12-2018
Financial Controller at BT
11-2015 - 11-2016
Senior Finance Business Partner at BT

Education

FCMA from The Chartered Institute of Management Accountants
2005 - 2008
ACMA from The Chartered Institute of Management Accountants

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : Finance Director at AerFin
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Insights For Selling To Laura-Ann

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura-Ann is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura-Ann

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura-Ann move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura-Ann take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Laura-Ann

Personality Compatibility


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