Laura Chandler in

Laura Chandler

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Head of Ecommerce at Design Asylum (Irregular Choice)
📍 Greater Brighton and Hove Area, United Kingdom

As the Head of Ecommerce for Design Asylum (Irregular Choice), Laura has over a decade of experience in the fashion industry. She specializes in driving growth through data-led decision-making, CRO strategy, and UX. She holds a Bachelor of Fine Arts from Leeds Beckett University.

Described as collaborative, loyal, and easygoing, Laura is passionate about aligning brand vision with customer satisfaction. Her interests include staying current with the fashion industry and exploring topics related to nutrition and wellness, indicating a focus on personal and professional well-being.

Her background combines a creative foundation in fine arts with a highly analytical, performance-driven career in ecommerce.

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Experience
11 Years
Current Role
Head of Ecommerce
Job Level
Mid-senior
Location
Greater Brighton and Hove Area, United Kingdom
Personality Overview

How Laura shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laura cares about

Data-Driven Ecommerce
Her focus is on driving onsite performance through data-led decision-making and conversion rate optimization (CRO) strategy.
End-to-End Customer Journeys
She specializes in creating seamless customer journeys that align brand vision with customer satisfaction.
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Career

Work history

6-2023
Head of Ecommerce
Design Asylum (Irregular Choice)
12-2014 - 8-2023
Ecommerce Manager
Design Asylum (Irregular Choice)
Ecommerce & Operations Manager
Koru UK
Web Manager
Freelance
Events Assistant
Freelance
In the press

Media appearances

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Education
2001 - 2004
Bachelor of Fine Arts - BFA
Leeds Beckett University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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