Laura Chandler

Energizer
DISC Type : I

Head of Ecommerce at Design Asylum (Irregular Choice)

Greater Brighton and Hove Area, United Kingdom

Overview

As the Head of Ecommerce for Design Asylum (Irregular Choice), Laura has over a decade of experience in the fashion industry. She specializes in driving growth through data-led decision-making, CRO strategy, and UX. She holds a Bachelor of Fine Arts from Leeds Beckett University.

Described as collaborative, loyal, and easygoing, Laura is passionate about aligning brand vision with customer satisfaction. Her interests include staying current with the fashion industry and exploring topics related to nutrition and wellness, indicating a focus on personal and professional well-being.

Her background combines a creative foundation in fine arts with a highly analytical, performance-driven career in ecommerce.

Personality Overview

Enthusiastic

Relationship Oriented

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Data-Driven Ecommerce
Her focus is on driving onsite performance through data-led decision-making and conversion rate optimization (CRO) strategy.
End-to-End Customer Journeys
She specializes in creating seamless customer journeys that align brand vision with customer satisfaction.
Sustainable Brand Growth
She focuses on enabling brands to grow sustainably by balancing commercial impact with creative integrity.

Media Appearances

Laura has no verified media appearances

Work History

6-2023
Head of Ecommerce at Design Asylum (Irregular Choice)
12-2014 - 8-2023
Ecommerce Manager at Design Asylum (Irregular Choice)
Ecommerce & Operations Manager at Koru UK
Web Manager at Freelance
Events Assistant at Freelance

Education

2001 - 2004
Bachelor of Fine Arts - BFA from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at Design Asylum (Irregular Choice)
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Laura

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Laura take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Laura

Personality Compatibility


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