Laura Doolin

Questioner
DISC Type : c

Owner and Founder at Joy Ride Fit

Madison, Wisconsin, United States

Overview

Laura Doolin is a communications and policy leader, currently serving as Senior Manager of Executive Communications at TruStage. An award-winning professional and graduate of the University of Chicago, she has a proven track record of leading complex initiatives and innovative policy changes in the public and private sectors.

Outside of her corporate role, Laura is the co-founder of Joy Ride Fit, a fitness community she has grown from a small spin studio. She is passionate about fitness, community building, and engaging in causes she cares about, including serving as a co-chair for the American Heart Associations CycleNation event in Madison.

Interesting fact: Her boutique fitness business, Joy Ride Fit, received national recognition from a top industry software company in its first year of operation.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

AI in Communications
She has contributed to articles on how AI can be a strategic partner for financial institutions to enhance communications, support brand identity, and improve efficiency.
Community Engagement
Actively involved in her community by volunteering, leading fundraising events for the American Heart Association, and highlighting her company's local school partnerships.
Boutique Fitness
As the co-founder and owner of the nationally recognized Joy Ride Fit, she is deeply involved in the boutique fitness industry and building a thriving community.

Media Appearances

Laura has no verified media appearances

Work History

3-2024
Owner and Founder at Joy Ride Fit
5-2022
Senior Manager, Executive Communications at TruStage
12-2021 - 6-2022
Worker Connection Program Director at Wisconsin Department of Workforce Development
5-2021 - 6-2022
Policy and Communications Manager at Wisconsin Department of Workforce Development
5-2016 - 5-2021
Policy Initiatives Advisor at Wisconsin Department of Workforce Development

Education

2013 - 2014
Master of Arts (MA) - Division of Social Sciences from University of Chicago
2009 - 2013
Bachelor of Arts (BA) from Bradley University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Madison, Wisconsin, United States Job Level : Middle Designation : Owner and Founder at Joy Ride Fit
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Laura

Personality Compatibility


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