Laura Erica Cruz M.

Go-getter
DISC Type : d

Head of Sales Department at Cetelem

Benito Juárez, Mexico City, Mexico

Overview

Con más de 25 años en finanzas, Laura Erica es una líder experta en crédito, ventas y operaciones. Se especializa en lanzar y escalar operaciones Fintech en América Latina, con un enfoque en Open Banking y scoring alternativo. Es reconocida por ser trabajadora, disciplinada y orientada al detalle, y cuenta con una certificación como Scrum Product Owner.

Aunque su perfil es mayormente profesional, muestra un gran interés en seguir a líderes de la industria como BNP Paribas y el Tecnológico de Monterrey. Apoya activamente a su red profesional, participando y celebrando los logros de sus socios comerciales, como la reciente inauguración de una nueva agencia automotriz.

Hecho único: Posee un perfil híbrido que combina un profundo conocimiento del sector crediticio tradicional con experiencia en tecnologías de vanguardia como el Open Banking y los scores de data no tradicional.

Personality Overview

Direct & Candid

Decisive

Fast-Paced

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Fintech en LATAM
Su carrera se ha centrado en la introducción de soluciones y startups de tecnología financiera en el mercado de América Latina, liderando la entrada de empresas como Unnax y credolab.
Scoring Crediticio Alternativo
Posee experiencia directa en la venta y desarrollo de scores de crédito basados en data no tradicional, como la metadata de smartphones, para evaluar el riesgo.
Estrategia de Open Banking
Lideró la promoción y venta de servicios de agregación bancaria y Open Finance en México, un pilar clave de su experiencia reciente.

Media Appearances

Laura has no verified media appearances

Work History

4-2024
Head of Sales Department at Cetelem
2-2022 - 10-2023
Head of Sales México at Unnax
8-2021 - 2-2022
Sales Director México & South América at credolab
6-2018 - 1-2021
Subdirectora Ventas (Crédito Individual) at Nacional Monte de Piedad
1-2018 - 5-2018
Directora de Operaciones (Crédito Comunal) at Alcance Financiera Activamos

Education

3-2022 - 3-2022
Certificado from HubSpot Academy
2019 - 2019
Scrum Product Owner from KZI-Kaizenia

More Information

Social Presence :

Prographics :

Exp : 6 Location : Benito Juárez, Mexico City, Mexico Job Level : Mid-senior Designation : Head of Sales Department at Cetelem
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Insights For Selling To Laura Erica

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura Erica is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laura Erica

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laura Erica move?

  • Their decision making speed is somewhere in the middle.
  • Can Laura Erica take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laura Erica

Personality Compatibility


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