Laura Faro

Enigma
DISC Type : cdi

Co-Founder & Managing Partner at D&L Leadership, LLC

Irvine, California, United States

Overview

Laura Faro is the Co-Founder and Managing Partner of D&L Leadership, LLC, where she specializes in leadership training and executive coaching. Drawing on decades of experience, including numerous management roles at Southern California Edison, and holding an Executive Leadership Certificate from Regis University, she helps leaders drive impactful results. People who have worked with her describe her as admirable and supportive.

Her unique coaching philosophy emphasizes that for senior leaders, the most significant growth challenge is often unlearning outdated habits and patterns, not just acquiring new skills.

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Leadership Development
Her company is founded on helping organizations develop confident, capable leaders through practical, tailored strategies that work in the real world.
Executive Coaching
As a Certified Executive Coach, she focuses on providing leaders with the specific tools and strategies needed to overcome challenges and achieve their goals.
Building Trust
She highlights that building trust and collaboration is a core challenge her firm addresses, viewing it as essential for high-performing teams.

Media Appearances

Laura has no verified media appearances

Work History

7-2024
Co-Founder & Managing Partner at D&L Leadership, LLC
4-2020 - 1-2024
Principal Manager, Project Management & Process Improvement at Southern California Edison (SCE)
1-2019 - 4-2020
Senior Manager, Technical Planning (NW Division) at Southern California Edison (SCE)
4-2016 - 4-2020
Senior Manager, Distribution Project Management (SE Division) at Southern California Edison (SCE)
7-2014 - 4-2016
Manager, Regional Prefabrication Centers and Contractor Material yards at Southern California Edison (SCE)

Education

2012 - 2014
Master's Degree from Regis University
2012 - 2014
Executive Leadership Certificate from Regis University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Irvine, California, United States Job Level : Leadership Designation : Co-Founder & Managing Partner at D&L Leadership, LLC
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Laura

Personality Compatibility


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