Laura Frowen

Energizer
DISC Type : I

Mid Weight Digital Designer at Laithwaites Wine

Basingstoke, England, United Kingdom

Overview

Laura is a Digital Designer with over a decade of experience in visual storytelling for fashion and lifestyle brands. At Direct Wines, she designs homepages and landing pages, implementing them with front-end coding and CMS expertise. She holds a Bachelor of Arts from the University for the Creative Arts.

She has recently refocused on her career after a seven-year period that included navigating grief, a career break, and two back-to-back pregnancies. This journey highlights her personal strength and renewed professional dedication, balancing work with family life.

Her career uniquely evolved from physically styling shop windows and mannequins to designing and coding for major digital platforms.

Personality Overview

Believer

Full Of Energy

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Visual Storytelling
Her design journey has always been rooted in visual storytelling, evolving from hands-on retail merchandising to full-scale digital campaigns for major brands.
E-commerce Design
Has extensive experience designing, maintaining, and enhancing e-commerce platforms like Magento 1 & 2 for fashion, lifestyle, and wine brands.
Career Resilience
She has shared her personal story of returning to her career with renewed focus after navigating grief, a career break, and raising a young family.

Media Appearances

Laura has no verified media appearances

Work History

6-2022
Mid Weight Digital Designer at Laithwaites Wine
3-2020 - 12-2021
Designer at Simplyhealth
10-2015 - 9-2019
Creative Manager at Really Wild Clothing
5-2015 - 10-2015
E-Commerce Designer at Shuzee
5-2014 - 5-2015
Shift Leader at Caffè Nero

Education

2011 - 2014
Bachelor of Arts - BA from University for the Creative Arts
2009 - 2011
National Diploma from Basingstoke College of Technology

More Information

Social Presence :

Prographics :

Exp : 10 Location : Basingstoke, England, United Kingdom Job Level : Middle Designation : Mid Weight Digital Designer at Laithwaites Wine
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Laura

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Laura take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Laura

Personality Compatibility


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