Andreas Helbig

Questioner
DISC Type : c

Managing Director at Seda Germany GmbH (Seda International Packaging Group)

Nuremberg, Bavaria, Germany

Overview

Andreas Helbig is the Managing Director of Seda Germany GmbH and a prominent leader in the European packaging sector. He also serves as Chairman for two major German industry associations, the FFI and Pro-S-Pack. He holds a degree in International Management from the University of Cologne.

Andreas appears to be driven by a strong sense of optimism, sharing quotes like "Pessimism is a mood - optimism is a decision! ". He is deeply engaged in shaping the future of his industry, focusing on collaborative and sustainable solutions for the packaging world.

He holds leadership and board chairman positions at two of Germany’s largest packaging industry associations simultaneously.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Sustainable Packaging
Advocates for the recyclability of fiber-based packaging, such as paper cups, through his leadership roles in industry associations and public posts.
Circular Economy
He is focused on ensuring materials like paper cups are properly collected and re-integrated into the production cycle, a key principle of a circular system.
Industry Leadership
As chairman of both the FFI and Pro-S-Pack associations, he actively shapes the direction and public policy of the German packaging industry.

Media Appearances

Andreas has no verified media appearances

Work History

11-2016
Managing Director at Seda Germany GmbH (Seda International Packaging Group)
4-2013 - 10-2016
Sales & Marketing Director at Seda Germany GmbH (Seda International Packaging Group)
1-2018
Chairman Of The Board at Pro-S-Pack Arbeitsgemeinschaft Serviceverpackungen e.V. // German Foodservice Packaging Association
5-2019 - 5-2025
Chairman Of The Board at FFI - Fachverband Faltschachtel Industrie e.V. // German Folding Carton Association
7-2011 - 3-2013
Managing Director Germany & Major Accounts at VG Nicolaus GmbH&Co KG (Van Genechten Packaging Group)

Education

1988 - 1990
Dipl.Kfm. from University of Cologne
1987 - 1987
Internationales Management from The University of Alabama in Huntsville

More Information

Social Presence :

Prographics :

Exp : 23 Location : Nuremberg, Bavaria, Germany Job Level : Mid-senior Designation : Managing Director at Seda Germany GmbH (Seda International Packaging Group)
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Insights For Selling To Andreas

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andreas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andreas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andreas take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Andreas

Personality Compatibility


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