Laura Herman

Energizer
DISC Type : I

VP, Consumer Marketing & Media at A+E Networks

New York, New York, United States

Overview

Laura has no verified overview

Personality Overview

Big Picture Person

Imaginative

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2018
VP, Consumer Marketing & Media at A+E Networks
5-2016 - 4-2018
Senior Director, Consumer Marketing at A+E Networks
9-2015 - 4-2016
Group Strategy Director at OMD USA
12-2013 - 9-2015
Associate Media Director at OMD USA
10-2011 - 11-2013
Strategy Supervisor at PHD

Education

2003 - 2007
Education details unavailable from Marist University
6-2024 - 6-2024
CTAM Executive Management Program from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Senior Designation : VP, Consumer Marketing & Media at A+E Networks
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Laura take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Laura

Personality Compatibility


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