Laura Hickman

Questioner
DISC Type : c

Senior Vice President, Marketing and Fund Development at ADAPT Community Network

New York, New York, United States

Overview

Laura has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

1-2020
Senior Vice President, Marketing and Fund Development at ADAPT Community Network
1-2019 - 1-2020
Associate Director, Major Gifts & Events at Action Against Hunger | ACF-USA
5-2018 - 1-2019
Major Gifts Officer at Action Against Hunger | ACF-USA
6-2017 - 5-2018
Vice President Development at Cerebral Palsy Foundation
4-2016 - 6-2017
Director of Major Gifts at Summa Health

Education

2006 - 2007
MPA from Metropolitan College of New York
2001 - 2003
BS from Kennesaw State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, Marketing and Fund Development at ADAPT Community Network
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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