John Wessinger

Commander
DISC Type : D

Head of Product Marketing | RCM Platform (AI-enabled) at Availity

Greater Minneapolis-St. Paul Area, United States

Overview

John has no verified overview

Personality Overview

Impact-Driven

Risk-Taker

Very Quick

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

4-2024
Head of Product Marketing | RCM Platform (AI-enabled) at Availity
4-2023 - 4-2024
Director of Marketing | Payer UM at Availity
1-2022 - 4-2023
Director of Marketing | Payer UM at Olive
12-2020 - 1-2022
Senior Marketing Manager | UM Go-to-Market (Payer) at Olive
8-2019 - 12-2020
Head of Marketing | Provider Prior Authorization (AI) at Verata Health

Education

BA from Saint John's University
MBA from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Mid-senior Designation : Head of Product Marketing | RCM Platform (AI-enabled) at Availity
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can take decisions very fast if you manage to convince them.
  • Can John take some risk or not?

  • The risks don’t matter much to them.

You And John

Personality Compatibility


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