Laura Hockings (née Keeble)

Evaluator
DISC Type : dcs

Senior Marketing Manager; Schroders Wealth Management - Cazenove Capital at Cazenove Capital

Greater London, England, United Kingdom

Overview

A commercially-focused marketing leader at Schroders Wealth Management with deep experience in the financial services sector. Holding a CIM in Digital Strategy, she specializes in creating global campaigns for sustainability, impact, and philanthropy propositions, working directly with senior stakeholders to drive business outcomes.

She is passionate about environmental causes, frequently highlighting sustainable fashion and the problem of plastic pollution. Her posts show active engagement with organizations like The Earthshot Prize and Blue Earth Summit, reflecting a deep commitment to positive change. She also has a background in nutrition.

She once organized a discussion on sustainable fashion underneath an art installation at the Royal Botanic Gardens, Kew.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Sustainable Finance
As the marketing lead for Sustainability, Impact, and Philanthropy at Cazenove Capital, this is a core professional focus and a key area of her expertise.
Environmental Causes
She demonstrates a strong personal interest by promoting The Earthshot Prize, attending the Blue Earth Summit, and recording a podcast on the global plastic problem.
Digital Marketing
She holds a Certificate in Digital Strategy and previously managed digital distribution, including social media, PPC, and paid media strategy for Barclays Private Bank.

Media Appearances

Laura has no verified media appearances

Work History

3-2022
Senior Marketing Manager; Schroders Wealth Management - Cazenove Capital at Cazenove Capital
6-2020 - 3-2022
Global Marketing Manager, Barclays Private Bank at Barclays
9-2018 - 6-2020
Digital Marketing Manager, Private Bank at Barclays
7-2017 - 9-2018
Marketing Manager at Marionete
1-2017 - 6-2017
Communications Manager at Barclays

Education

2017 - 2018
Certificate in Digital Strategy (Level 6) from CIM | The Chartered Institute of Marketing
2015 - 2016
Foods from Institute for Integrative Nutrition

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater London, England, United Kingdom Job Level : Middle Designation : Senior Marketing Manager; Schroders Wealth Management - Cazenove Capital at Cazenove Capital
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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