Laura Janaway

Enigma
DISC Type : dic

Founder | Web Designer & SEO/AEO Strategist for MEP Supply Chain Partners at Void Marketing

Greater Colchester Area, United Kingdom

Overview

Laura Janaway is the founder of Void Marketing, a specialized agency helping MEP and plumbing supply chain partners win more contracts. With over a decade of industry-specific marketing experience, she focuses on building website credibility and generating leads. People who have worked with Laura often describe her as meticulous and personable.

Laura is a passionate advocate for mental health and personal development, openly sharing how she has benefited from counseling and leadership programs. While at her previous role, she actively supported local youth sports clubs and community fundraising events, including charity golf days. She is married.

Interesting fact: Laura built her first website when she was just eight years old.

Personality Overview

Hard To Convince

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

MEP & Plumbing Marketing
Her entire business, Void Marketing, is dedicated to providing SEO and web design for specialist MEP, plumbing, and heating supply chain partners.
Website Credibility
A core focus of her work is turning outdated websites into tools that establish credibility on the first click and convert visitors into prospects.
Lead Generation
Her professional headline and service descriptions emphasize her ability to help clients convert website visitors into genuine prospects and win more commercial contracts.

Media Appearances

Laura has no verified media appearances

Work History

7-2024
Founder | Web Designer & SEO/AEO Strategist for MEP Supply Chain Partners at Void Marketing
11-2020 - 7-2024
Marketing Manager at TG Lynes Ltd
6-2019 - 10-2020
Marketing Manager - NDI, Plumbase Industrial and TGLynes at Grafton GB
5-2015 - 6-2019
Marketing Executive - TGLynes and Plumbase Industrial at Grafton GB
1-2015 - 4-2015
Brand Marketing Executive at AmaZing Venues

Education

2017 - 2019
CIM Diploma Level 6 Professional Marketing from Oxford College of Marketing
2007 - 2011
BA Honours from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Colchester Area, United Kingdom Job Level : Leadership Designation : Founder | Web Designer & SEO/AEO Strategist for MEP Supply Chain Partners at Void Marketing
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Laura

Personality Compatibility


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