Laura Klebanow

Trailblazer
DISC Type : DI

Founder and Principal / Strategic Communications and Marketing Advisor at Show & Tell

Greater Boston, United States

Overview

Laura Klebanow is the Founder of Show & Tell, a content marketing consultancy specializing in turning complex missions into clear, compelling stories for B2B, B2G, and tech clients. An award-winning communications professional and Loyola University Maryland graduate, she has a background as a Fractional CMO and leading marketing for major public sector and enterprise campaigns.

Laura explores the intersection of art and science, as shown by her visit to the Broad Institute of MIT and Harvard. She is also interested in the creator economy and has appeared on podcasts discussing the playful, practical applications of AI in marketing and the importance of human-led storytelling in a digital world.

Her professional headline mentions a "Dangerous Early-Career Cultural Background, " hinting at a unique story from her past.

Personality Overview

Friendly But Fast

Informal

Charismatic

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Brand Storytelling
As Founder of "Show & Tell" and a self-described "Story Architect, " her entire professional focus is on crafting compelling narratives for complex organizations.
B2B/B2G Marketing
Her career includes leading marketing for Samsung's Public Sector portfolio and directing marketing at Maximus, a major government contractor.
AI in Marketing
Recently appeared on a podcast discussing the use of AI tools like Gemini for practical marketing applications, such as image creation and career planning.

Media Appearances

Laura has no verified media appearances

Work History

9-2021
Founder and Principal / Strategic Communications and Marketing Advisor at Show & Tell
4-2024 - 4-2025
Chief Marketing Officer (Fractional) at National Investment Center for Seniors Housing & Care (NIC)
1-2023 - 3-2024
Marketing, PR, and Owned Content Leader at Federated Wireless
Director of Marketing at Maximus
Marketing Director - Samsung Portfolio at Merritt Group

Education

BA from Loyola University Maryland
Communications and Media from DIS - Study Abroad

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Boston, United States Job Level : Leadership Designation : Founder and Principal / Strategic Communications and Marketing Advisor at Show & Tell
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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