Laura Knebusch

Enthusiast
DISC Type : i

Senior Vice President, CPG Marketing and CX at Georgia-Pacific LLC

Atlanta, Georgia, United States

Overview

Laura has no verified overview

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

9-2023
Senior Vice President, CPG Marketing and CX at Georgia-Pacific LLC
4-2020 - 9-2023
Vice President, Consumer Experience at Georgia-Pacific LLC
9-2018 - 4-2020
Vice President and General Manager, Paper Towel and Napkins at Georgia-Pacific LLC
11-2017 - 9-2018
Vice President and General Manager, Napkins at Georgia-Pacific LLC
10-2015 - 11-2017
Vice President, Marketing Activation at Georgia-Pacific LLC

Education

2001 - 2003
Master of Business Administration (MBA) from Duke University - The Fuqua School of Business
1993 - 1997
BS from Wake Forest University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Senior Vice President, CPG Marketing and CX at Georgia-Pacific LLC
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laura

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Laura take some risk or not?

  • They can take some low-probability risks if needed.

You And Laura

Personality Compatibility


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