Laura Lasher

Initiator
DISC Type : Di

Advisory Board Member, Membership Committee Lead at Midwest Women Entrepreneurs Collective

Omaha Metropolitan Area, United States

Overview

Laura is a performance strategist with over 40 years of experience in real estate and mortgage lending. As co-founder of Worthy Performance Group and CEO of Redefining Business Intelligence, she is an award-winning executive who specializes in coaching sales teams. People often describe her as a catalyst who provides clarity and confidence.

A passionate advocate for homeownership, Laura is deeply invested in empowering others. This is evident through her leadership role at the Midwest Women Entrepreneurs Collective, where she helps connect and elevate women-owned businesses. She is committed to giving back to new professionals entering her industry.

Her strategic coaching has helped sales teams increase employee retention by as much as 80% while dominating their market.

Personality Overview

Confident

Conviction Driven

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sales Team Performance
Her coaching focuses on building winning cultures to transform sales teams in the mortgage and real estate industries, helping them hit higher numbers and increase retention.
AI & Business Intelligence
As CEO of the AI-driven data science firm Redefining Business Intelligence, she is focused on using advanced analytics to help business leaders make better decisions.
Real Estate Trends
With over 40 years in the industry and a broker's license, she actively posts about market data, builder confidence, and affordability challenges for buyers and sellers.

Media Appearances

Laura has no verified media appearances

Work History

11-2024
Advisory Board Member, Membership Committee Lead at Midwest Women Entrepreneurs Collective
11-2023 - 10-2025
Co-Founder at Redefining Business Intelligence
3-2023
Strategic Advisor at Worthy Performance Group
12-2013 - 6-2023
Senior Advisor, Arbor Bank at Arbor Bank
12-2013 - 1-2023
Mortgage President at Arbor Bank

Education

Laura has no verified education history

More Information

Social Presence :

Prographics :

Exp : 46 Location : Omaha Metropolitan Area, United States Job Level : Senior Designation : Advisory Board Member, Membership Committee Lead at Midwest Women Entrepreneurs Collective
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Laura

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Laura take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Laura

Personality Compatibility


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