Laura Mackenzie

Enthusiast
DISC Type : i

Executive Director at Screen Nova Scotia

Greater Halifax Metropolitan Area, Canada

Overview

Laura Mackenzie is a proud Nova Scotian and the Executive Director of Screen Nova Scotia, with over two decades of experience in production, public policy, and market intelligence. She holds a Bachelor of Tourism and Hospitality Management and leverages her diverse background to champion the provinces vibrant film industry.

Deeply committed to her home province, Lauras work is driven by a passion for creating and sustaining local film jobs. She is a vocal advocate for the sectors vitality and actively celebrates the incredible projects and people within the Nova Scotia filming scene.

Nearly a decade to the day after the local film industry was dissolved, she announced Screen Nova Scotias purchase of a dedicated soundstage, marking a new beginning.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Nova Scotia Film
As Executive Director of Screen Nova Scotia, her primary focus is promoting and growing the province's film and television industry, often using the hashtag #NSfilmjobs.
Industry Advocacy
Actively partners with organizations like the Canadian Media Producers Association (CMPA) to support the sector's vitality and advocate for its members.
Production Infrastructure
Recently led the effort for Screen Nova Scotia to purchase a dedicated soundstage, a major step toward creating a stable, year-round industry in the province.

Media Appearances

Laura Mackenzie takes Screen Nova Scotia's top role. Featured in Playback

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$23 million to boost NS film industry "historic," says executive director of Screen Nova Scotia. Featured in Halifax Examiner

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Screen Nova Scotia names Laura Mackenzie as Executive Director. Featured in Screen Nova Scotia

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Work History

3-2018
Executive Director at Screen Nova Scotia
6-2015 - 2-2018
Programming Consultant at Canadian Media Production Association (CMPA)
1-2013 - 10-2017
Director, Strategic Partners at FIN
2007 - 2012
Producer at Independent productions
2005 - 2007
General Management Training at Pacrim Hospitality

Education

1997 - 11-2020
BTHM from Mount St. Vincent University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Halifax Metropolitan Area, Canada Job Level : Senior Designation : Executive Director at Screen Nova Scotia
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laura

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Laura take some risk or not?

  • They can take some low-probability risks if needed.

You And Laura

Personality Compatibility


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