Laura Maguire in

Laura Maguire

Questioner · DISC type c
Head of Research and Insight at Republic of Media
📍 Greater Manchester, England, United Kingdom

Laura Maguire serves as the Head of Research and Insight at Republic of Media, leveraging an extensive background from her time as an Associate Director at YouGov. Her expertise is grounded in her academic pursuits, which include an MSc in Health Psychology from Queen Margaret University and a BA in Psychology from The University of Strathclyde.

Beyond her media-focused career, Laura has a demonstrated passion for health research. She has co-authored academic publications exploring the social, psychological, and economic burdens faced by individuals with spina bifida, highlighting her commitment to understanding health-related quality of life challenges.

Unique fact: Laura is a published academic author in peer-reviewed journals, bringing a clinical research perspective to her role in media insights.

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Current Role
Head of Research and Insight
Location
Greater Manchester, England, United Kingdom
Personality Overview

How Laura shows up

Cautious & Analytical
Value Seeker
Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Laura cares about

Media Measurement
Recently participated as an expert panelist at the "Future of Media Measurement" event, discussing how to supercharge media planning with data and insights.
Data-Driven Insights
Her career is focused on consumer research and insights, with roles at Republic of Media and YouGov centered on translating data into actionable strategies.
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Career

Work history

8-2022
Head of Research and Insight
Republic of Media
10-2021 - 8-2022
Associate Director
YouGov
6-2018 - 9-2021
Client Manager
YouGov
1-2018 - 5-2018
Senior Research Manager
Join the Dots
12-2015 - 1-2018
Research Manager
Join the Dots
In the press

Media appearances

REPUBLIC OF MEDIA APPOINTS HEAD OF RESEARCH AND INSIGHT. Featured in Republic of Media (official website)
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Education
2008 - 2009
MSc Health Psychology (with distinction)
Queen Margaret University
2003 - 2007
BA (Hons) Psychology
The University of Strathclyde
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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