Laura Miller

Enthusiast
DISC Type : i

Managing Director at Match Energy

Brough, England, United Kingdom

Overview

Laura Miller is the Managing Director of The Match Group, encompassing companies like VIP Matchdays and SponsorSeeker. With over 20 years of experience in corporate hospitality and a background in sports marketing, including with The Rugby Football League, she is a recognized expert in her field.

Laura is deeply committed to the sporting community, recently celebrating her companys 10th anniversary by launching the "10 Club Pledge. " This initiative supports ten community and grassroots sports clubs across East Yorkshire, demonstrating her dedication to giving back to the community that has supported her business journey.

To mark a decade in business, Laura is actively reinvesting in the local sports ecosystem through sponsorship and advertising.

Personality Overview

Non-Confrontational

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Corporate Hospitality
As the Managing Director of the award-winning VIP Matchdays, she has over 20 years of experience creating bespoke hospitality packages for clients at key events.
Sponsorship Strategy
Founder of SponsorSeeker. co. uk, she specializes in connecting sports teams, events, and athletes with the right brand partners and corporate decision-makers.
Grassroots Sports
Launched the "10 Club Pledge" to provide support and reinvestment into ten community and grassroots sports clubs to celebrate her company's 10th anniversary.

Media Appearances

Laura has no verified media appearances

Work History

11-2020
Managing Director at Match Energy
3-2018
Head of Hospitality at The Rugby Football League
12-2015
Managing Director at Match Marketing
9-2015
Founder | Sponsorship Specialist at SponsorSeeker.co.uk
4-2015
Managing Director at VIP Matchdays

Education

Laura has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Brough, England, United Kingdom Job Level : N/A Designation : Managing Director at Match Energy
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laura

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Laura take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laura

Personality Compatibility


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