Bob Bratcher

Commander
DISC Type : D

Associate Director Product Marketing - Global Data Networking and Cybersecurity Services at Verizon

Grapevine, Texas, United States

Overview

Bob is a results-oriented telecom professional with over 25 years of experience at Fortune 100 companies like Verizon and IBM. He currently leads product marketing for global data networking and cybersecurity. People who have worked with him describe him as seasoned, dedicated, focused, and a great team player. He holds an MBA from Nova Southeastern University.

There is no publicly available information about Bobs personal life or hobbies outside of his professional work.

He recently co-hosted a two-part podcast series on cybersecurity history, prevention, and solutions for Verizon Partner Solutions.

Personality Overview

Risk-Taker

Decisive

Impact-Driven

They take a lot of pride in personal achievements.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Telecom Cybersecurity
He recently participated in a panel on 'AI and Cybersecurity in Telecom' and co-hosts a podcast series on cybersecurity for Verizon Partner Solutions.
AI in Telecom
A key focus of his recent speaking engagement at the INCOMPAS Show, discussing AI's role in threat detection and real-time response.
Global Data Networking
This is a core responsibility in his current role as Associate Director of Product Marketing at Verizon Partner Solutions.

Media Appearances

Bob has no verified media appearances

Work History

12-2024
Associate Director Product Marketing - Global Data Networking and Cybersecurity Services at Verizon
3-2019 - 12-2024
Sr. Product Marketing Manager - Applications and Platforms at Verizon
9-2017 - 3-2019
Sales Executive at IBM
2014 - 2017
Sr. Manager Product Marketing - Applications and Platforms at Verizon
2010 - 2014
Sr. Product Manager - Cloud Services at Verizon

Education

1986 - 1990
Bachelor of Science from Ball State University
1993 - 1995
Master of Business Administration (M.B.A.) from Nova Southeastern University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Grapevine, Texas, United States Job Level : Mid-senior Designation : Associate Director Product Marketing - Global Data Networking and Cybersecurity Services at Verizon
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bob

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bob take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bob

Personality Compatibility


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