Laura Musto

Wildcard
DISC Type : ics

Regional Business Manager, Happy Family at Danone North America

Aliso Viejo, California, United States

Overview

Laura Musto is a Regional Business Manager at Danone North America with over 20 years of experience in the food and beverage consumer products industry. A graduate of Western Washington University, she has a proven record of managing national brands and developing major accounts across retail, foodservice, and pharmacy channels.

Laura is passionate about promoting healthier product choices for families, with a particular interest in reducing sugar in childrens beverages. She is also dedicated to personal growth and leadership, recently completing a course on developing self-awareness to enhance her professional skills.

She has a distinct focus on driving sales for healthier CPG alternatives within major corporations.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

CPG Account Management
Her 20+ year career at companies like Danone and Nestlé has been centered on managing and developing key accounts in the consumer packaged goods sector.
Healthier Kids' Products
Her previous role promoting healthier kids' drinks and her posts about sugar content show a clear passion for improving children's nutrition options.
Retail Channel Sales
She has extensive experience managing sales and executing promotions for major retailers like Walmart, Ralphs, and Stater Bros. in the competitive Southern California market.

Media Appearances

Laura has no verified media appearances

Work History

4-2016
Regional Business Manager, Happy Family at Danone North America
4-2014 - 1-2016
Regional Sales Manager - West at True Drinks, Inc.
1-2009 - 12-2013
Senior Account Development Manager at Nestle Waters North America
11-2003 - 1-2009
Regional Account Manager, Retail at Nestlé Waters North America
8-2000 - 10-2003
Regional Account Manager, Foodservice at Nestle Waters North America

Education

Bachelor of Arts (B.A.) from Western Washington University
1986 - 1989
Education details unavailable from University High School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Aliso Viejo, California, United States Job Level : Middle Designation : Regional Business Manager, Happy Family at Danone North America
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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