Laura Olsen

Wildcard
DISC Type : csi

Vice President of Marketing & Brand Manager at Genieco Inc.

Greater Chicago Area, United States

Overview

Laura has no verified overview

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

10-2024
Vice President of Marketing & Brand Manager at Genieco Inc.
4-2017 - 10-2024
Marketing Director at Genieco Inc.
8-2008 - 11-2016
Corporate Marketing Communications at Silgan Closures
12-1984 - 4-2008
Manager, Marketing Communications at Bagcraft

Education

BA-Advertising from Northern Illinois University
Computer Science from Benedictine University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President of Marketing & Brand Manager at Genieco Inc.
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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