Laura Rijks in

Laura Rijks

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Head of Marketing at Novulo
📍 Utrecht, Utrecht, Netherlands

Laura Rijks is the Head of Marketing at Novulo, specializing in developing 360-degree marketing and media strategies for B2B tech companies. She focuses on building brand awareness, generating leads, and aligning marketing efforts with sales. Colleagues and clients describe her as a creative, goal-oriented, and communicative professional.

Outside of work, Laura is described as a social and engaging person. She has an interest in languages and culture, having completed a Spanish course at Instituut Cervantes. Her academic background also includes studies in political and economic journalism, indicating a broad interest in communications and current affairs.

She recently launched a successful marketing campaign with a €0 ad budget, relying entirely on organic reach to connect with target accounts within a week.

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Experience
15 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Utrecht, Utrecht, Netherlands
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Laura cares about

B2B Marketing Strategy
Her entire career is focused on developing marketing and PR strategies specifically for B2B and technology companies to drive growth and sales alignment.
Organic Lead Generation
She recently shared the success of a 100% organic campaign, highlighting a focus on creativity and efficiency over large advertising budgets.
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Career

Work history

6-2024
Head of Marketing
Novulo
5-2021 - 6-2024
Head of Marketing
XXImo | Leads the way in mobility
1-2020 - 5-2021
Client Strategy Consultant
Traffic Builders | Digital Marketing Intelligence
1-2018 - 1-2020
Manager Business Development & Innovation
Marcommit
12-2013 - 1-2020
Account Director
Marcommit
In the press

Media appearances

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Education
2006 - 2010
Bachelor of Science (BSc)
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2011 - 2011
Cursus Spaans
Instituut Cervantes
2008 - 2009
Minor
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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