Laura Sanjurgo

Observer
DISC Type : ic

Commercial Director, Mail at Whistl UK Ltd

Rugby, England, United Kingdom

Overview

As Commercial Director for Mail at Whistl UK, Laura Sanjurgo has progressed through senior sales roles within the company. A University of Hull graduate, she is described by peers as driven, focused, and personable, and she champions strategic partnerships with major brands like Tesco and Nationwide.

Her career at Whistl is marked by significant internal progression, rising from Head of Sales to her current Commercial Director position.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Strategic Partnerships
Showcases major new partnerships with large brands like Tesco and Nationwide, emphasizing the unique value Whistl provides as a partner, not just a commodity carrier.
Mailing Industry Recognition
Actively promotes Whistl's sponsorship of and success at the Strategic Mailing Partnership Awards, celebrating excellence and people making an impact across the industry.
E-commerce Fulfilment
Highlights Whistl's role in providing fulfilment, delivery, and return management for major online retail launches, a key growth area for the company.

Media Appearances

Laura has no verified media appearances

Work History

6-2023
Commercial Director, Mail at Whistl UK Ltd
3-2022 - 6-2023
Sales Director, Mail at Whistl UK Ltd
10-2019 - 3-2022
Head of Sales, Mail at Whistl UK Ltd
5-2014 - 5-2015
Head of UK Development at Just Checking Ltd
1-2013 - 5-2014
Divisional Manager - Retail, Travel & Transport at Simon Jersey Ltd

Education

2004 - 2007
BA Hons from University of Hull

More Information

Social Presence :

Prographics :

Exp : 13 Location : Rugby, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director, Mail at Whistl UK Ltd
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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