Laura Swinburn

Go-getter
DISC Type : d

Marketing Manager UKI - Patient Support Systems at Baxter International Inc.

Birmingham, England, United Kingdom

Overview

Laura Swinburn is the UKI Marketing Manager for Patient Support Systems at Baxter International, where she has held various sales and marketing roles. Her expertise includes strategic marketing, data analytics, and capital equipment sales, supported by a Bachelor of Science from Aston University.

Laura is a mother of two and a vocal supporter of working parents. She has shared her personal experiences regarding maternity leave, the importance of paternity leave for family adjustment, and the challenges faced by working mothers in the corporate world.

On International Women’s Day, she shared her frustration about the “motherhood penalty, ” highlighting the income disparity faced by women after having children.

Personality Overview

Challenger

Self-Confident

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Medical Device Marketing
Her career progression at Baxter from sales to product and marketing management is focused on infusion devices and patient support systems.
Supporting Working Mothers
She has publicly discussed the "motherhood penalty" and the challenges women face balancing a career and family.
Family and Career
Shared personal posts about welcoming her second child and the importance of her husband's paternity leave for their family.

Media Appearances

Laura has no verified media appearances

Work History

6-2022
Marketing Manager UKI - Patient Support Systems at Baxter International Inc.
5-2021 - 6-2022
Product Manager - Nutrition at Baxter International Inc.
2-2021 - 5-2021
Senior Account Manager - Infusion Devices at Baxter International Inc.
1-2020 - 2-2021
Account Manager - Infusion Devices at Baxter International Inc.
1-2018 - 12-2019
Account Manager - Fluid Systems at Baxter International Inc.

Education

2012 - 2016
Bachelor of Science (BS) from Aston University
2008 - 2012
3 A-Levels from Alcester Grammar School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Birmingham, England, United Kingdom Job Level : Middle Designation : Marketing Manager UKI - Patient Support Systems at Baxter International Inc.
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Laura

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision making speed is somewhere in the middle.
  • Can Laura take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Laura

Personality Compatibility


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