Ryan Dawson in

Ryan Dawson

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Director of Strategy at Primark
📍 Manchester Area, United Kingdom

Ryan Dawson is the Director of Strategy at Primark, leveraging extensive experience in strategy, transformation, and customer leadership. His career spans the retail and financial services industries, with a demonstrated track record of success at major companies like The Very Group and KPMG.

He is deeply focused on customer-centric approaches to drive business growth and has a strong background in customer experience and research.

Ryan has a history of leading customer experience transformations, including initiatives like establishing a CX laboratory to better empathize with and understand consumer needs.

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Experience
11 Years
Current Role
Director of Strategy
Job Level
Mid-senior
Location
Manchester Area, United Kingdom
Personality Overview

How Ryan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ryan cares about

Retail Transformation
He has a demonstrated history of leading large-scale transformation and strategic initiatives within the retail sector at both Primark and The Very Group.
Customer-Centric Strategy
His professional focus is on customer experience, customer research, and using insights to drive strategy, as shown by his celebration of record NPS scores.
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Career

Work history

9-2024
Director of Strategy
Primark
The Very Group
8 yrs
3-2009 - 10-2016
Principal
KPMG UK
3-2009
Consultant
Barclays
4-2006 - 3-2009
Consultant
Xayce
In the press

Media appearances

Episode 192 – Ryan Dawson (Director of Strategy, Primark) – Jackman Radio. Featured in Apple Podcasts / Jackman Radio
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Education
2002 - 2005
Education details unavailable
The London School of Economics and Political Science (LSE)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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