Ryan Dawson in

Ryan Dawson

Captain · DISC type DS
Director of Strategy at Primark
📍 Manchester Area, United Kingdom

Ryan Dawson is the Director of Strategy at Primark, leveraging extensive experience in strategy, transformation, and customer leadership. His career spans the retail and financial services industries, with a demonstrated track record of success at major companies like The Very Group and KPMG.

He is deeply focused on customer-centric approaches to drive business growth and has a strong background in customer experience and research.

Ryan has a history of leading customer experience transformations, including initiatives like establishing a CX laboratory to better empathize with and understand consumer needs.

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Experience
11 Years
Current Role
Director of Strategy
Job Level
Mid-senior
Location
Manchester Area, United Kingdom
Personality Overview

How Ryan shows up

Consummate Professional
Decisive But Calm
Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Ryan cares about

Retail Transformation
He has a demonstrated history of leading large-scale transformation and strategic initiatives within the retail sector at both Primark and The Very Group.
Customer-Centric Strategy
His professional focus is on customer experience, customer research, and using insights to drive strategy, as shown by his celebration of record NPS scores.
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Career

Work history

9-2024
Director of Strategy
Primark
The Very Group
8 yrs
3-2009 - 10-2016
Principal
KPMG UK
3-2009
Consultant
Barclays
4-2006 - 3-2009
Consultant
Xayce
In the press

Media appearances

Episode 192 – Ryan Dawson (Director of Strategy, Primark) – Jackman Radio. Featured in Apple Podcasts / Jackman Radio
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Education
2002 - 2005
Education details unavailable
The London School of Economics and Political Science (LSE)
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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