Lauren Crawford

Enigma
DISC Type : DCI

Head of Diversity, Equity & Inclusion at SYNLAB UK & Ireland

London, England, United Kingdom

Overview

Lauren has no verified overview

Personality Overview

Fast Follower

Friendly Yet Blunt

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

4-2024
Head of Diversity, Equity & Inclusion at SYNLAB UK & Ireland
11-2023
Diversity and Inclusion Consultant at Lauren Crawford Consulting
1-2022 - 11-2023
Senior Programme Manager, Inclusion and Diversity at Royal Society of Chemistry
11-2020 - 1-2022
Head of Equality, Diversity and Inclusion at EngineeringUK
6-2019 - 11-2020
Programme and Funding Partnerships Officer at Wellcome Trust

Education

2019 - 11-2027
Bachelor of Science - BS from Open University
9-2011 - 6-2014
Bachelor of Arts - BA from Queen Mary University of London

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Diversity, Equity & Inclusion at SYNLAB UK & Ireland
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lauren

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lauren take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lauren

Personality Compatibility


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