Lauren Devlin

Commander
DISC Type : D

Head of Performance Marketing at Country Navigator

Greater Lincoln Area, United Kingdom

Overview

Lauren Devlin is the Head of Performance Marketing at Country Navigator, specializing in data-driven growth and global marketing strategies. An expert in turning complexity into clarity and a bestselling author, she is described by colleagues as talented, hardworking, and enthusiastic. She studied Digital Marketing at The Chartered Institute of Marketing.

Outside of her marketing career, Lauren has a keen interest in inclusive communication, holding a certification in Makaton for parents and carers. She is also a passionate traveler, recently sharing her plans to explore Sweden. Her work as an author focuses on empowerment through social media.

Unique fact: Lauren is an international bestselling author, having co-authored the books "Global Voices of Social Media" and "Empowered Women of Social Media. "

Personality Overview

Very Quick

Strong-Willed

Decisive

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Cultural Intelligence
Her current role at Country Navigator and recent posts focus heavily on promoting Carla 3. 0, an AI tool designed to build cultural intelligence for business leaders.
Performance Marketing
As Head of Performance Marketing, her expertise lies in using data, SEO, and PPC to drive measurable growth, a skill highlighted in multiple recommendations.
AI Applications
She is actively engaged with AI, promoting her company's cultural intelligence AI tool and personally experimenting with platforms like Google Gemini.

Media Appearances

Blog | Country Navigator | Lauren Devlin. Featured in Country Navigator Blog

See Now

Work History

9-2025
Head of Performance Marketing at Country Navigator
1-2025 - 8-2025
Performance Marketing Manager at Country Navigator
8-2023 - 8-2025
Digital Marketing Consultant at Self-employed
5-2023 - 7-2024
Digital and Performance Marketing Manager at Bright Horizons UK
7-2022 - 4-2023
Head Of Marketing at Impact Futures UK

Education

1-2020 - 5-2023
Digital Marketing from CIM | The Chartered Institute of Marketing
2014 - 2015
B.S from Southern New Hampshire University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Lincoln Area, United Kingdom Job Level : Mid-senior Designation : Head of Performance Marketing at Country Navigator
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lauren

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lauren take some risk or not?

  • The risks don’t matter much to them.

You And Lauren

Personality Compatibility


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