Lauren Donchez

Wildcard
DISC Type : ics

Vice President Product Marketing at BetterUp

Philadelphia, Pennsylvania, United States

Overview

Lauren has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

9-2025
Vice President Product Marketing at BetterUp
1-2024 - 9-2025
Senior Director, Customer Insights & CX Innovation at BetterUp
1-2023 - 1-2024
Senior Director, CX Innovation at BetterUp
10-2019 - 1-2023
Director, CX Design & Operations at BetterUp
7-2019 - 10-2019
Product Marketing - Janssen (Pharmaceuticals) at Johnson & Johnson

Education

2020 - 2021
Master of Science - MS from University of Pennsylvania
Bachelor of Business Administration (BBA) from University of Notre Dame - Mendoza College of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Vice President Product Marketing at BetterUp
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lauren

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lauren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lauren

Personality Compatibility


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