Lauren Gawthrop

Enthusiast
DISC Type : i

Vice President of Marketing & Communications at Impressions Marketing and Events

Lexington, Kentucky, United States

Overview

Lauren has no verified overview

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

6-2022
Vice President of Marketing & Communications at Impressions Marketing and Events
10-2016 - 6-2022
Marketing Manager at Good Foods Co-op
12-2011 - 10-2016
Morning/Noon Anchor at WTVQ
6-2011
Voice Over Professional at Self Employed
7-2010 - 6-2011
Morning Anchor, WDAY-TV at Forum Communications

Education

2001 - 2005
BA Journalism from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 15 Location : Lexington, Kentucky, United States Job Level : Senior Designation : Vice President of Marketing & Communications at Impressions Marketing and Events
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lauren

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Lauren take some risk or not?

  • They can take some low-probability risks if needed.

You And Lauren

Personality Compatibility


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