Lauren Gulbrand

Examiner
DISC Type : sc

Senior Director Licensing & Brand Development at Hybrid Apparel

United States

Overview

Lauren has no verified overview

Personality Overview

Unexpressive

Status Quo Seeker

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

10-2021
Senior Director Licensing & Brand Development at Hybrid Apparel
6-2013 - 10-2021
Director, Consumer Products at Warner Bros. Studios
6-2006 - 6-2013
Marketing Manager at McDonald's Corporation
9-2003 - 6-2006
Account Manager at DDB Chicago
8-2001 - 7-2003
Assistant Account Executive at Dailey & Associates

Education

Education details unavailable from California Lutheran University
Education details unavailable from Pepperdine University

More Information

Social Presence :

Prographics :

Exp : 24 Location : United States Job Level : Senior Designation : Senior Director Licensing & Brand Development at Hybrid Apparel
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lauren

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lauren take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lauren

Personality Compatibility


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