Lauren Johnston

Collaborator
DISC Type : is

Sole Proprietor at Sew Easy

Needham, Massachusetts, United States

Overview

Lauren Johnston is the Founder and CEO of Sew Easy for Kids, specializing in after-school sewing programs. With a background in business economics and textiles, she has successfully expanded her business to three locations.

Lauren is dedicated to fostering creativity in children through sewing. She opened Sew Easy for Kids in Needham, MA, establishing one of the first after-school sewing programs in Metro West Boston.

She has received multiple awards for her leadership and sewing expertise.

Personality Overview

Good Listener

Fair-minded

Consensus Builder

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Children's Education
Lauren founded Sew Easy for Kids, demonstrating a passion for educating children through creative activities like sewing.
Small Business Growth
Starting with one location, Lauren successfully expanded Sew Easy for Kids to three, showcasing expertise in business development.
Textile Arts
With education in textiles and a career in sewing, Lauren clearly cares deeply about the craft and teaching it.

Media Appearances

Meet Lauren Johnston of Sew Easy – Boston Voyager Magazine. Featured in Boston Voyager Magazine

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Kids learn to sew at Sew Easy in North Naples. Featured in Naples Daily News

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Volunteers Create for a Cause at Sew Easy in Needham. Featured in Patch

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Work History

9-1995
Sole Proprietor at Sew Easy

Education

1983 - 1985
Economics from FSU
1981 - 1983
Entrepreneurial and Small Business Operations from MBCC & FSU

More Information

Social Presence :

Prographics :

Exp : 30 Location : Needham, Massachusetts, United States Job Level : N/A Designation : Sole Proprietor at Sew Easy
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Show them how they look good by making this decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Lauren

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Lauren take some risk or not?

  • It is unlikely that they will take many risks.

You And Lauren

Personality Compatibility


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