Lauren Lopez-Ibanez in

Lauren Lopez-Ibanez

Pioneer · DISC type isd
Director of Customer Lifecycle & Personalization at Logos
📍 Raleigh, North Carolina, United States

Lauren Lopez-Ibanez is the Director of Customer Lifecycle & Personalization at Logos, specializing in architecting AI-driven customer journeys. Her career has centered on enhancing customer relationships through loyalty, retention, and personalization strategies at companies like Shutterfly and Lenovo. She holds a degree in Communication from North Carolina State University and certifications in professional selling methodologies.

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Experience
14 Years
Current Role
Director of Customer Lifecycle & Personalization
Job Level
Mid-senior
Location
Raleigh, North Carolina, United States
Personality Overview

How Lauren shows up

Driven But Considerate
Dynamic But Sincere
Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Lauren cares about

AI-driven Personalization
Her recent roles at Logos and Shutterfly focus on using AI and machine learning to create personalized customer experiences and drive engagement.
Lifecycle Strategy
A core theme of her career, she has consistently focused on reducing churn and increasing lifetime value through lifecycle and retention marketing.
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Career

Work history

7-2025
Director of Customer Lifecycle & Personalization
Logos
11-2022 - 7-2025
Sr. Marketing Personalization Manager
Shutterfly
3-2021 - 11-2022
Sr. Consumer Marketing Manager, Loyalty & Retention
Spoonflower
2-2019 - 3-2021
Loyalty Program Manager
Lenovo
9-2017 - 2-2019
Affinity Program Manager, NA Omni-Channel Sales
Lenovo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Communication
North Carolina State University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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