Lauren Lopez-Ibanez in

Lauren Lopez-Ibanez

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Director of Customer Lifecycle & Personalization at Logos
📍 Raleigh, North Carolina, United States

Lauren Lopez-Ibanez is the Director of Customer Lifecycle & Personalization at Logos, specializing in architecting AI-driven customer journeys. Her career has centered on enhancing customer relationships through loyalty, retention, and personalization strategies at companies like Shutterfly and Lenovo. She holds a degree in Communication from North Carolina State University and certifications in professional selling methodologies.

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Experience
14 Years
Current Role
Director of Customer Lifecycle & Personalization
Job Level
Mid-senior
Location
Raleigh, North Carolina, United States
Personality Overview

How Lauren shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lauren cares about

AI-driven Personalization
Her recent roles at Logos and Shutterfly focus on using AI and machine learning to create personalized customer experiences and drive engagement.
Lifecycle Strategy
A core theme of her career, she has consistently focused on reducing churn and increasing lifetime value through lifecycle and retention marketing.
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Career

Work history

7-2025
Director of Customer Lifecycle & Personalization
Logos
11-2022 - 7-2025
Sr. Marketing Personalization Manager
Shutterfly
3-2021 - 11-2022
Sr. Consumer Marketing Manager, Loyalty & Retention
Spoonflower
2-2019 - 3-2021
Loyalty Program Manager
Lenovo
9-2017 - 2-2019
Affinity Program Manager, NA Omni-Channel Sales
Lenovo
In the press

Media appearances

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Education
2007 - 2011
Communication
North Carolina State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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