Lauren Mackie

Researcher
DISC Type : Cs

Senior Director, B2B Marketing at Penn Foster Group

Greater Boston, United States

Overview

Lauren Mackie is the Senior Director of B2B Marketing at Penn Foster Group, where she focuses on product marketing and customer experience. A Boston College graduate, she is also a published author of guides on workforce development and apprenticeships, with expertise in leveraging social media and new technologies for brand growth.

Personality Overview

Process Focused

Cost Conscious

Self-Disciplined

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Workforce Development
Authored multiple guides and articles for Penn Foster on topics like apprenticeships, upskilling the workforce, and closing the skills gap.
B2B Marketing
Her entire career at Penn Foster has been focused on B2B marketing, progressing from Manager to Senior Director, and she actively recruits for marketing roles.
Online Learning
Writes about the intersection of e-learning and traditional training models, and shows pride in her company's position in the online learning industry.

Media Appearances

Lauren has no verified media appearances

Work History

12-2022
Senior Director, B2B Marketing at Penn Foster Group
1-2022 - 12-2022
Director, B2B Marketing at Penn Foster Group
1-2020 - 1-2022
Senior Manager, B2B Marketing at Penn Foster Group
9-2014 - 5-2015
English Language Teaching Assistant at Centre international d'études pédagogiques (CIEP)
6-2013 - 7-2014
Digital Content Coordinator at Nickerson

Education

2009 - 2013
Bachelor’s Degree from Boston College
2011 - 2012
Study Abroad from Sciences Po

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director, B2B Marketing at Penn Foster Group
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lauren

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lauren take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lauren

Personality Compatibility


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