Lauren Murphy is a knowledgeable Vice President of Integrated Investment at UM Worldwide, specializing in media strategy for major brands like Energizer, Upfield, and Coca-Cola. A graduate of Loyola College in Maryland, she has a history of driving innovative campaigns, such as LVMHs broadcast debut.
Outside of her professional role, Lauren is a passionate advocate for disability inclusion in branding and media. This passion stems from her experience as a caregiver for her child. During college, she was actively involved in radio as a Promotions Director and DJ.
She was featured in an article discussing how brands can innovate their inclusiveness, inspired by her personal journey.
Read the full overview →If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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