Lauren Shirreffs

Trailblazer
DISC Type : ID

Founder, Partner at NXT Door Social

Toronto, Ontario, Canada

Overview

Lauren Shirreffs is an entrepreneur and social media strategist with over 15 years of experience building wellness-focused brands. As CEO of 2Social Inc. , she leads one of Torontos first social media-first agencies. People often describe her as brilliant, creative, and driven. She holds a certificate in Digital Strategy from the University of Toronto.

Lauren is a multi-certified wellness professional, holding certifications as a Reiki Master, Yoga Instructor, and Life Coach. She is passionate about social activism, having co-founded a T-shirt company to spark dialogue around race and gender. In her downtime, she enjoys creative writing and has previously authored a magazine column.

Unique fact: Lauren offers private Reiki and energy healing sessions as a supportive practice for clarity and alignment alongside professional growth.

Personality Overview

Assertive

Informal

Friendly But Fast

They are not against taking risks and can make tough decisions when required.
  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Personal Branding
Her second company, NXT Door Social, and her speaking engagements focus on helping entrepreneurs and experts build intentional personal brands.
Social Media Strategy
As the founder of a leading social media agency, she frequently provides insights on navigating the ever-evolving digital landscape for brands.
Wellness and Balance
As a certified Reiki Master and Yoga Instructor, she advocates for building businesses that support life, not consume it, to avoid burnout.

Media Appearances

Lauren has no verified media appearances

Work History

7-2025
Founder, Partner at NXT Door Social
6-2013 - 1-2014
Instructor (Part-time) at The Academy of Design at RCC Institute of Technology
1-2013
CEO at 2Social Inc.
2-2012 - 1-2015
Co-founder at Global Warming Tee's
1-2011 - 5-2013
Single in 'Ssauga Columnist/ Night's Out at Mississauga Life Magazine

Education

2013 - 2014
Certificate in Digital Strategy & Communications Management from University of Toronto
2009 - 2009
Creative Writing from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Founder, Partner at NXT Door Social

Interested in

Sports

Fitness, Sports teams

Health & Outdoor

Fitness, Balanced lifestyle, Health, Life Coaching

Lifestyle

fiction, poetry, Creative Writing, prose

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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lauren take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lauren

Personality Compatibility


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